We unlock high performance in your tech & product teams
Fractional CTO Services
Strategic CTO-level expertise on demand. Complement your existing leadership or fill the gap until you hire.
After two decades in software — from early-stage startups to global companies — we know what it takes to build technology that performs and scales.
How We Help
Guide your technical roadmap, review architecture decisions, assess tech stack choices, and ensure your systems can handle growth without breaking.
What's included:
- Architecture reviews and system design guidance
- Tech stack evaluation and build-vs-buy decisions
- Scalability planning and technical risk assessment
- Strategic technical roadmap aligned with business goals
Identify delivery friction, improve code quality practices, coach technical leads, and establish engineering standards that drive performance without adding headcount.
What's included:
- Delivery friction diagnosis and removal
- Code review process setup and quality standards
- Technical leadership coaching for senior engineers
- Engineering practices that accelerate shipping
Translate business goals into technical roadmap, facilitate productive product/tech/business conversations, and plan team and infrastructure evolution for your next growth phase.
What's included:
- Strategic roadmap alignment sessions
- Product-tech-business facilitation and translation
- Team structure and hiring strategy planning
- Technical debt prioritization tied to business impact
Who This Is For
You don't have a CTO yet
You need strategic technical leadership to navigate architecture decisions, build the right team, and align tech with business goals — but you're not ready for a full-time hire.
Your CTO needs a sparring partner
Your technical leader is strong in some areas but needs support on scaling, architecture, team building, or navigating complex technical decisions.
You're preparing for a technical hire
You need interim strategic guidance while you search for the right CTO, and want to ensure you're set up for success when they join.
Technical founders need to focus elsewhere
You have the technical chops but need to focus on fundraising, sales, or growth. You need someone to own the technical strategy while you scale other parts of the business.
Results
Shipped MVP in 3 months
Technical strategy and hands-on guidance enabled rapid market entry with clear roadmap and focused execution.
Launched 3 apps in 6 months
Architecture decisions and team velocity improvements unlocked growth with just 3 engineers in the front-end team.
SaaS launch & investor-ready platform
Cloud strategy and technical foundation accelerated innovation and cut external dependencies.
How Teams Typically Engage
Strategic Sprint
Ongoing Partnership
Interim CTO
Execution Velocity Accelerator
A four-week, lightweight engagement designed to unlock disproportionate gains in delivery speed and quality — while teams keep shipping.
Most startups and scale-ups don't fail because of a lack of talent or ideas. They stall because execution slows down, priorities blur, and teams lose momentum as complexity grows.
The Execution Velocity Accelerator is a time-boxed, senior-led engagement designed for that exact moment.
This approach is built from 20+ years of scaling teams across startups, scale-ups, and complex environments — not theory.
The 4 Stages of the Accelerator
Performance Improvement Scan
This is where ambiguity dies
In the first phase, we identify the real blockers slowing delivery — the ones that materially impact time, energy, and focus.
This goes beyond surface symptoms. By the end of this phase, founders and teams have a shared, objective view of current performance.
- Clarity on what truly matters vs. noise
- Fewer opinions, more facts
- Alignment on high-impact interventions
- Immediate relief from ambiguity
Velocity Strategy Definition
A clear plan for the next 90 days — and nothing else
Once blockers are visible, we define a focused, actionable strategy for the next quarter — a deliberately constrained 90-day execution plan.
Together with founders and teams, we set clear priorities and make explicit trade-offs.
- Set clear priorities
- Make explicit trade-offs
- Define milestones that move the needle
- Align tech and business direction
Making Change Happen
This is where things actually move
Strategy alone doesn't change outcomes. This phase focuses on turning direction into sustained execution through hands-on, senior guidance.
Through weekly, hands-on advisory, we remove friction as it appears and unblock teams in real time.
- Remove friction as it appears
- Unblock teams in real time
- Challenge decisions early
- Ensure strategy turns into shipped outcomes
Lasting Performance Habits
Your team performs better even after we're gone
High performance that depends on external support is fragile. The final phase ensures that improvements stick.
We help teams build the habits and decision principles needed to perform consistently at a high level.
- Proven practices
- Decision principles
- Operating habits
- Teams perform better without dependency
Is This Right For You?
The Execution Velocity Accelerator is designed for teams who feel execution slowing down — and want clarity and momentum back, fast.
YES IF
- ✅Execution friction is already costing you deals, time-to-market, or team energy
- ✅You’re willing to make hard trade-offs instead of optimizing for comfort
- ✅You want a senior operator who challenges decisions — not frameworks or workshops
- ✅You want performance to improve without burning out your team
NOT IF
- ❌You want validation rather than change
- ❌You expect improvements without challenging how you work
- ❌You’re looking for slow, vague “transformations” with no clear outcome
- ❌You want someone to take over execution
For teams ready to act and get unstuck — fast.
Why Urge2code
- Senior experience across startups, scale-ups, and complex environments.
- A diagnostic-first approach focused on root causes, not symptoms.
- Fixed scope, clear cadence, no open-ended consulting.
- Designed to create leverage, not dependency.
How Teams Typically Engage
Full Accelerator
Diagnostic First
Advisory Extension
Ready To Remove Execution Friction?
Whether you need ongoing strategic guidance or an intensive intervention, let's find what fits your situation.
No pitch. Just a focused conversation.